Unfortunately for social marketers, it’s much more complicated to track social data in Google Analytics 4. It’s an updated version of Google Analytics that completely changes the game, and it’s the default option for all new Google Analytics users. You may have heard about Google Analytics 4 (GA4). Using Google Analytics to track social media: 5 simple steps A note about Google Analytics 4 With this data, you’ll be able to get the most out of your social media campaigns and improve your marketing strategies in the future. See how many sales conversions your business gets from social media.See what content works best with each social media platform.Calculate the ROI of your social media campaigns.Discover which social media platforms give you the most traffic.That’s because Google Analytics social media reports allow you to: When you add Google Analytics to your overall social media analytics and reporting strategy, you get even more insights into how social media is working for your business. Whether your traffic comes from mobile or desktop.Number of leads converted and where those leads come from.

Total traffic to your site and traffic sources (including social networks).Google Analytics is a free website analytics dashboard that provides a wealth of insights about your website and its visitors, including those who find you through social media. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

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