Internet marketing is important because brands are always competing for attention, making it an invaluable tool for success.

And, pay-per-click (PPC) uses publishers who partner with search engines and social media platforms to prominently display online advertising at a pay-per-click rate. For example, influencer marketing leverages individuals with large followings on social media platforms. There are also different types of affiliate marketing. Search engine marketing (SEM) focuses on creating websites to rank better on search engine result pages (SERPs), while affiliate marketing refers to professionals who earn a commission if their work leads to the sale of goods or services. Content marketing uses content like articles to garner attention social media marketing uses social media platforms like LinkedIn and TikTok to promote brands and an email marketer relies on emails. Some of the mediums marketing professionals use are straightforward.

Someone who masters one or more mediums to generate attention for brands, often with the goal of selling products or services, can be considered a marketing expert.² ³ Digital marketing is the use of digital channels for promotion, while internet marketing refers to the array of methods that are exclusively used on the internet.¹ A brand, within the context of marketing, is the means by which products, services, people, ideas, and more can be identified.

Internet marketing activities